Integrated Branding is a process of developing a brand identity through an organization and show it to the world (people) through many forms of communication. Any brand must leave a unique impression of the identity of each client to engage people. It is also an organizational structure and process that presents a consistent message, image and personality with all marketing efforts to allow a brand to speak and be known to its customers.
We provide Integrated Branding for every brand with high results of engagement. We also can help you with brand positioning, brand communication and brand strategy.
Brand Positioning is all about making the brand stand out and be distinct to the wider audience and make it better against its competitors. Being in an environment full of many similar competitors is crucial to differentiate with a strong and unique brand.
Brand Strategy is the phase where we must assess the brand. This can be done by:
-Identifying the current brand position and the concept of it.
-Learning the market of each brand, the personality and the competitors on the market.
-Analyze the brand to find weak spots, strength spots and details about the brand.
-Improving the brand identity so to be more efficient through the process of promotion.
-Place the brand in the proper sectors – channels for promotion and people engagement.
Brand Communication is the last step for the brand to be communicated. In this step, the brand must be designed in the final stage and presented with consistency and a lot of effort through the right channels.