In a post modern world where readers became viewers and fast “scrollers”, we know the importance of “Standing Out”. Its not only about awesome designs but it’s also about content; and content is not only about fancy words but it’s also about the actual value and operation of any brand to the end consumer! There is not branding based on social media management, only; there is no branding based on above the line media placement, only; there is no branding based on awesome designs! Branding is the whole culture inside the brand and surrounding the brand; how the brand works, how the consumers interpret the brand values and how these lead to increase of awareness and business development.